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Wenzhou’s Construction of Countryside Museums Achieves Fruitful Outcomes
Date:2022-05-23 11:27:57 Source:Wenzhou·China Fonts:[ Large Medium Small ]

Jinxiang Museum in Cangnan County

May 18th is International Museum Day. It was learned from relevant departments on May 17th that Wenzhou’s construction of countryside museums has achieved fruitful outcomes: with 8 countryside museums including Jinxiang Museum in Cangnan County on the list of the first batch of accredited countryside museums announced by the Zhejiang Provincial Administration of Cultural Heritage (ZPACH), Wenzhou ranked second in number of listed museums in the province. The Inspection and Acceptance Team of the ZPACH fully affirmed Wenzhou’s practice of digging deep into the local cultural features and showing the advantages of industrial innovation, believing that the construction of countryside museums with Wenzhou characteristics would have a strong leading and exemplary role in the construction of countryside museums in Zhejiang Province and even China.

Revealing local culture, innovating formats of cultural tourism

Recently, the Traditional Ecological Papermaking Exhibition Hall in Zhiyuan Village, Zeya Town, Ouhai District, has attracted many parents and students to visit and study. It displays the history, culture and technological process of papermaking in Zeya through videos, voices, pictures and other forms. By combining the national key protected cultural relic unit --- Siliandui Papermaking Workshop for tourists to experience the millennial papermaking craftsmanship and pass on the ancient “paper mountain” culture, the museum has also greatly enriched visitors’ cultural tourism experience. Up to now, it has received more than 100,000 tourists and become an internet popular must-see cultural museum in Zeya Scenic Area.

The Jinxiang Museum in Cangnan County, rebuilt in 2014, mainly shows the history of Jinxiang and exhibits important cultural relics in various periods, highlighting the resistance against Japanese aggression in the Ming Dynasty (1368-1644), the revolutionary culture during the Republic of China (1912-1949), and the culture of the birthplace of the “Wenzhou Model” since the reform and opening-up in 1978. It’s a patriotic education base in Cangnan, but also an important place for Jinxiang people to receive local historical and cultural education.

Entering the Ouyi Culture Museum in Ou Kiln Town, Yongjia County, you may be immersed in the unique culture of Ou kiln. The museum, with Ou kiln culture as the core of research, display, and dissemination, displays traditional celadons of Ou kiln, studies and innovates Ou kiln production techniques and conducts featured social educational activities, such as experiencing intangible cultural heritage. The Zhengjiayuan Mama Rice Wine Culture Museum in Zhongxiu Garden, Yaoxi Town, Longwan District, is a traditional building with two floors and five rooms on each floor and, showing the custom of postpartum care, especially the “Time-Honored Brand in Zhejiang Province” and the provincial intangible cultural heritage product, “Maimai Rice Wine” which has a mellow taste and deep fragrance.

Nowadays, countryside museums like the Traditional Ecological Papermaking Exhibition Hall and the Ouyi Culture Museum in Wenzhou are booming, showing local cultural characteristics, and innovating formats of cultural tourism.

Steadily promoting projects, supporting rural revitalization

This year, the Zhejiang provincial government has included the construction of countryside museums into the people’s livelihood project, and Wenzhou acts first in the province, planning to complete the construction of 120 countryside museums in two years (60 municipal and 48 provincial livelihood projects to be completed this year). As the specific implementation unit, the Wenzhou Municipal Culture, Radio, Television and Tourism Bureau (WMCRTTB) has explored a unique road with Wenzhou characteristics of constructing countryside museums.

An administrator of the WMCRTTB said that only a high position can make a huge difference that all localities shall elaborately plan and systematically put forward the construction of countryside museums as the main front for inhering culture, the best route for tourism and study, and the key point for integrating culture and tourism; the project has been included in the city-wide supervision and inspection plan of the municipal party committee and government this year and linked to the assessment and evaluation system of the governing of counties (county-level cities, districts) which shall regularly report their outcomes and form special work teams to accelerate the construction through measures, such as project management; regional features shall be highlighted in the construction of countryside museums, whose architectural designs can “touch” the history and have aesthetic charms, that authorities shall strive to create unique brands for each village and actively explore a sustainable development and market-oriented operation mechanism suitable for countryside museums; local enthusiastic villagers and consultants shall be organized to jointly manage the sites of museums; a municipal-level countryside museums construction expert guidance group shall be set up, absorbing local famous scholars and experts from colleges and universities in Wenzhou, and counties (county-level cities, districts) shall set up local expert groups to guide the construction at the same time.

A number of countryside museums with local flavor and better taste have been built one after another in Wenzhou, after hard work, releasing huge energy in protecting rural cultural heritage, inheriting excellent rural traditional culture and supporting rural revitalization.

Carrying Wenzhou characteristics, playing an exemplary role

In the early stage, the Inspection and Acceptance Team of the ZPACH conducted an on-site inspection of the first batch of 10 countryside museums declared by Wenzhou, fully affirming that the construction of Wenzhou’s countryside museums, having a high starting point, solid work, rich types, and distinctive features and relying on the construction of “city of civilian-run museums”, has combined the protection and revitalization of cultural relics, emphasized the rural revitalization and industrial development and integrated artifacts display, intangible cultural heritage experience, research classrooms, and development of cultural innovation products that a unique road with Wenzhou characteristics has emerged and played a strong leading and exemplary role in the construction of countryside museums in Zhejiang.

Cao Hong, Deputy Director of the ZPACH said that many countryside museums, such as the Zijiu Huangtang Tea Museum in Pingyang County, the Jinxiang Museum in Cangnan County, the Ouyi Culture Museum in Yongjia County, the Traditional Ecological Papermaking Exhibition Hall in Zeya, Ouhai District, the Cheng Rangping Ancestral Residence Memorial Hall in Yitou, Lucheng District, and the Luli Laodongjia Museum in Taishun County, are all very distinctive, dazzling and full of thought, knowledge, artistry, and fun, with prominent themes and outstanding features.

The Inspection and Acceptance Team spoke highly of the construction of Wenzhou’s countryside museums, especially on the protection of the natural ecological environment of the sites, the interpretation of rural imprints, and the display of production customs, affirmed Wenzhou’s highlights of digging deep into local cultural features and showing the advantages of industrial innovation, and believed that the construction of Wenzhou’s countryside museums is at the forefront of the province, which has played a positive role in inheriting local culture, promoting the integration of culture and tourism, and supporting rural revitalization.