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New Batch of Moonlight Economy Projects Completed and Put into Operation in Wenzhou
Date:2021-10-14 07:45:01 Source:Wenzhou·China Fonts:[ Large Medium Small ]

It is learned from Wenzhou Bureau of Housing and Urban-Rural Development that driven by the momentum of Lucheng District and Ouhai District to build the provincial night-time economy pilot city, a new batch of moonlight economy projects such as Xiaobafang Block, Jiefang Street, the South Area of Wuma Historical and Cultural Business District and Zhonggeng Roaming World in Wenzhou have been completed and put into use, lighting up the night of the city while stimulating consumption.

This year, Wenzhou proposed to vigorously cultivate and develop “new consumption in Wenzhou” to accelerate the creation of a regional consumption center city. A sound moonlight economy in the city is a key to achieving the ambition. Therefore, the municipal Bureau of Housing and Urban-Rural Development has intensified its efforts to promote the construction of moonlight economy projects.

At present, a number of new moonlight economy projects have been completed in Wenzhou’s urban area, including the Xiaobafang Block, Jiefang Street, the South Area of Wuma Historical and Cultural Business District, Zhonggeng Roaming World, Inplace, Ancient Banyan Spring Dawn Park and Misty World. The Tanghe River Museum Group has added new members such as the Bornsun Art Museum and the Dongjing Paper Culture Museum; and the city’s roundabout landscape belt project from east of the Qidu Bridge to west of the Wenzhou Bridge has also been partially completed. The Jiefang Street and the South Area of Wuma Historical and Cultural Business District projects have further dressed up the old neighborhoods in the city by renovating and upgrading streets such as Shamaohe, Chaiqiaoxiang and Dengxuanfang, which will continue to boost the prosperity of the Wuma-Dainan Business District.

The rapid completion of the new batch of moonlight economy projects cannot be done without the momentum of Lucheng and Ouhai to build and upgrade the night-time economy pilot cities. Since August last year when the two districts were included in the provincial night-time economy pilot list, they have been making constant efforts in the field of moonlight economy. Lucheng District has sped up the upgrading of ten night-time gathering places, such as Tanghe Night Painting, Wuma Nostalgic Home, Fashionable Danan, Oujiang Light Show etc. At present, these 10 night-time consumption gathering places have fully taken shape, with the Wuma-Danan Business District, Nantang Street, and Binjiang (Riverside) Business District being the most popular Internet-famous destinations with strong commercial atmosphere. Meanwhile, Ouhai District has also managed to build up four major night-time economic clusters. Among them, Nanhu Night-time Economy Gathering Place focuses on building the Museum Mixc Leisure Shopping Circle based on The Mixc Shopping Mall and Tanghe River Museum Group; the Central District Night-time Economy Gathering Place focuses on building Zhonggeng Roaming World Commercial Complex, which is a holistic block-type consumer experience center.

With the drive of these two districts, the whole city and region of Wenzhou is carrying out moonlight economy. For example, the 2021 Moonlight Economy Happy Life Week event has gone out of the city proper this year and into Rui’an, the provincial night-time economy cultivation city. 300,000 visitors were attracted by the four-day event, and the total turnover of on-site exhibition and online live sales exceeded 10 million yuan.

A relevant person in charge of Wenzhou Bureau of Housing and Urban-Rural Development revealed that the Bureau is planning a new batch of moonlight economy projects, which will not only be better in quality, but also be more “characteristic of Wenzhou” and more influential. They will be built in the whole region of Wenzhou rather than only in the urban area, so as to further arouse the consumption vitality of the whole region and polish the brand of Wenzhou Moonlight Economy.

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