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English Promotion Slogan “Wenzhou - Poetic Wonderland” Released
Date:2021-02-11 10:51:32 Source:Wenzhou·China Fonts:[ Large Medium Small ]

To enhance its international reputation and leverage and showcase its brand-new image of International Cultural Tourism, Wenzhou recently released the English promotion slogan of Cultural Tourism - “Wenzhou - Poetic Wonderland”, which will be used in conjunction with the Chinese promotion slogan “诗画山水 温润之州” (“A City of Poetry, Painting, Landscape and Warmth”).

Since July, 2019, when Wenzhou was selected as the candidate of “Culture City of East Asia” from 2020 to 2022, Wenzhou has maintained closer contact in cultural tourism with other countries and snatched more possibilities to present itself on the international stage. In particular, under the background of China’s entry of RCEP this year, a major step for the regional economic integration in East Asia, Wenzhou has planned a series of innovative integration programs and exchange activities, which not only meet people’s expectations for a better life with culture, activate the inherent driving force of Wenzhou’s cultural tourism, but also prelude Wenzhou’s internationalization.

The Review Meeting of the English translation of the slogan “诗画山水 温润之州” was jointly organized by Wenzhou Municipal Bureau of Culture, Broadcasting and Tourism, and Foreign Affairs Office of Wenzhou Municipal Government. After recommendation, evaluation and online voting, the three-word slogan “Wenzhou - Poetic Wonderland” stood out. This concise, eye-catching and creative slogan accurately reflects the connotation of the Chinese version, giving vivid expression to the beauty of Wenzhou.

The release of the English promotion slogan marks a new start for Wenzhou to go international. In line with its target position as a pioneer city along the “Belt and Road” for international cultural tourism exchanges, a well-known historical and cultural city in East Asia, and an international leisure and tourism city, Wenzhou will promote its high-quality and sustainable development, and shape a new pattern of cultural tourism in Wenzhou with international temperament, Wenzhou characteristics and poetic attributes.

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