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16th Geographical Indication for Wenzhou Registered
【Fonts: Large Medium Small 【Source: Wenzhou·China 【Date: 2020.05.16】

Recently, Yandangshan dendrobium officinale was approved as geographical indication by Trademark Office of National Intellectual Property Administration, PRC, being the 16th certification trademark of GIs in Wenzhou.

It is known that Wenzhou Market Supervision and Administration Bureau (Intellectual Property Office) recently has carried out Three-Year Plan on Accelerating the Building of Enterprises and Agriculture, vowing to thoroughly implement promote IP protection the development in special local product. Together with relevant government departments like agricultural sector, grain sector, and county annals office, we launch joint general survey operations. More attention will be paid on special local products with local characteristics, which is useful for building brand assets and laying a strong foundation for certain products with historical heritage and rich cultural accumulation to enter county annals promptly.

Currently, the application for certification trademark of geographical indication is an internationally recognized practice to protect characteristic products. According to the statistics, the products with certification trademarks of GIs generally have higher economic effects compared with that of congeneric products, helping increase farmers’ income effectively. Yandangshan dendrobium officinale with strong regional characteristics and stable and unique quality enjoys high reputation in the market. The successful registration of this certification trademark of geographical indication could better optimize brand awareness of Yandangshan dendrobium officinale, protecting by its origin, enhances the added value of the brand’s products and strengthens the protection of the brand.

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