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A Cambridge Professor Appointed as Vice President of WBC
【Fonts: Large Medium Small 【Source: Wenzhou·China 【Date: 2018.08.17】

On August 10, David De Cremer, a well-known professor and resident academician of St Edmund's College of University of Cambridge, was formally appointed as the vice president of Wenzhou Business College (WBC).

Professor David De Cremer is an awardeeof “the Recruitment Program of Global Experts”(known as “the Thousand Talents Plan”),expert in Managing Organizational Behavior, distinguished professor of WBC, KPMG chaired tenured professor of Judge Business School of University of Cambridge, and resident academician of St Edmund's College of University of Cambridge.

Prof. David is one of the pioneers in analyzing economic events with organizational behavior and was named as the most influential economist 2010-2011 in the Netherlands and then became an academician of KNAW for his book When good people do bad things: On the psychology behind the financial crisis and papers about the financial crisis in 2008. He is an adviser of Novartis and Huawei as well. In 2016, he was named as the thought leader in “trust research”. He has won many awards, such as “Comenius European Young Psychologist Award”, "International Society for Justice Research Early Career Contribution Award" and so on.

Prof.David was invited to deliver a lecture at the City College of Wenzhou University (now WBC) in April, 2016 and then was appointed as a distinguished professor. Later on, he has been cooperating with the college and have gained a lot of accomplishments in the fields of academic research, talent cultivation, business consulting, strategic cooperation and so on. He has played a role in connecting Wenzhou even Zhejiang with the Europe by virtue of exchanges and cooperation in many fields.

Prof.David has another title-- a son-in-law of Wenzhouese. He left his hometown (Belgium) and has been to many places for study, such as America, the Netherlands, Britain, the Middle East and so on. In 2012, he was employed by China Europe International Business School and was acquainted with his colleague Zhang Xie from Wenzhou, China.Later they got married. As a son-in-law of Wenzhouese, he focuses on the economic phenomenon of Wenzhou and then is appointed as the vice president of WBC with the help of his wife.

It is learned that WBC is the only business university in the south of Zhejiang and one of the pilot universities under the reform of national education system. As a business university, it takes economics and management science as its core discipline and also attaches importance to development of other disciplines, such as engineering, literature, art and so on. Besides, it is selected as one of the newly-added approved schools for cultivating future masters and has established international classes for students who will accomplish their bachelor courses in China and then pursue their master degree overseas, cooperated with renowned universities, such as University of Melbourne, University of Sydney, University of London, University of York, University of Edinburgh and so on. The incumbent president of WBC is Li Yang, former vice president of Chinese Academy of Social Sciences and National Institution for Finance and Development.

According to Xie Jian, managing vice president of WBC, various measures have been taken to set up a strong teacher team and improve quality of internationalized education, such as “300 Talents Introduction Project”, “Millionyuan Annual Salary for 100 Excellent Talents” and so on.Quite a few excellent talents from home and abroad have joined WBC, and Prof.David De Cremer is one of them.


As the vice president of WBC, Prof.David De Cremer will assist the president in dealing with international affairs, and promote exchanges and cooperation inteaching and scientific research with renowned universities in the world, so as to drive the internationalization of WBC.


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