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Zhejiang Semir Garment Co., Ltd.
【Fonts: Large Medium Small 【Source: Wenzhou China 【Date: 2013.06.26】

Zhejiang Semir Garment Co., Ltd. is a brand garment enterprise featured in virtual business of adult casual clothing and children’s clothing. As one of the leading enterprises in China’s clothing industry, Semir has been named for 12 consecutive years as one of “China’s Top 200 Companies in Clothing Industry” in terms of sales volume and profits, one of “China’s Top 500 Private Companies”, one of “Top 10 Companies in China’s Clothing Industry” in terms of competitiveness.

Semir Group now has two clothing brands--- “Semir” and “Balabala”. Created in 1996, “Semir” brand products are designed with a focus on casual clothing of youth, vitality, fashion and cost effectiveness, mainly for 16-30-year-old young students and young people. Semir Brand has won honors including China’s Well-known Trademark, National Inspection-Exempted Product, and China’s Clothing Brand Marketing Award” and is a leading casual clothing brand in China. “Balabala” brand was created in 2002 with a focus on professional and stylish children’s clothing, mainly for children aged 0-14 from well-off and middle class families. “Balabala” brand has won “China’s Well-known Trademarks of Children’s’ Clothing” (first batch), “China’s Well-known Trademark”, “China’s Clothing Brand Great Potential Award”, “China’s Top 10 Children’s Clothing Brands”. “Balabala” brand’s market share and brand awareness top the list of China’s children’s clothing. Balabala brand is regarded as a miracle of children’s clothing brand development.

Since its founding, Semir Group adopted the virtual business model and continued to be innovative in practice by outsourcing clothing production and focusing on product design, brand communications, supply chain management and channel development, namely, taking full advantage of its strengths and making up for its weakness by outsourcing. In its 16 years of development, by following the business idea of “integration, innovation and win-win development”, Semir Group has been focusing on well playing its four roles including “channel planner, resource integrator, brand manager, and humanistic practitioner”. Based on the clothing industry, the domestic market, brand building and humanistic leading, with an international vision, Semir Group integrates the global advantageous resources, and does business with concentration and persistence to find a way of large scale socialized production, specialization and collaboration.

Since its early beginning, Semir Group established the “harmonious and win-win” core value and the business philosophy of “the main river will be high only when the small streams rise”, emphasizing the win-win approach in dealing with partners and stakeholders in pursuit of the harmonious development of enterprises, employees  and society.

March 2011, Semir Group was successfully listed on the Shenzhen Stock Exchange and became a leading listed company of apparel products in terms of market capitalization.

In the future development, Semir Group will be based on the main business and build it even stronger. Semir Group will adhere to the win-win situation as the cornerstone and continue to implement the multi-brand development strategy by drawing back on the capital market to build “Semir” brand a leading brand of casual apparel in China and “Balabala” brand a leading brand of children’s clothing with obvious advantages in China as well as create one-stop platform of children’s apparel and products of rich variety. Hence, Semir will be developing into a multi-brand clothing group that can meet the professional, stylish and diversified demands of children and adults to realize the corporate vision of “Semir as a lifelong partner”.

Semir Brand
Tel:+86-21-67288888
E-mail:315@vip.semir.com
Franchise Consultation:+86-21-67288111
     +86-21-67288222
After-sale Service:400-8877-588

Balabala Brand
Tel:+86-577-8808999
Add:Semir Building, 1189 Liuhongqiao Road, Wenzhou
Franchise Consultation:+86-577-88098378
After-sale service:+86-577-88097563

Investor Relations
Tel:+86-21-67288431
Fax:+86-21-67288432
Add:2689 South Lianhua Road, Minhang District, Shanghai
E-mail:ir@semir.com
Website:http://www.semirbiz.com/cn/index.aspx

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